70 Essential Parenting Tips Based on Science
(and What I’ve Learned So Far)

Go from "What do I do?" to "OK, I got this."

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What new moms need from a baby shower

Who wants to guess the origin of fake baby poop? Baby-shower activities could use an upgrade in the usefulness department. The usual activities range from sweet (write down your wish for baby) to creative (paint a onesie) to wrong (guess how much weight the guest of honor has gained). Then the mama-to-be opens gifts from a registry list that […]

Is your toddler eating enough?

“Wow, hungry girl.” “Did you eat that whole thing?” “Are you full? But you didn’t eat very much. Take another bite.” You’re eating too much. You’re not eating enough. You say you’re full? Don’t listen to your body–pay more attention to how much food I decided to put on your plate. Bribing, pleading, chasing, commenting, shaming, hovering: […]

Try this: if your toddler is copying everything you do, put food on your plate to capture her interest!
Posted on Apr 17

"I just feel at a loss." "My baby seems bored." "Maybe I'm not doing it right."

"I don't know what to do."

New parents need help. If you’re still pregnant, I know, you’re more worried about caffeine, cankles, and, oh, giving birth than what to do after baby arrives. If baby’s already here, you may have said one of those quotes yourself.

I’ve been there, too. As editor of the bestselling book Brain Rules for Baby, I knew what was good for baby’s brain development. But when my own baby was born, I thought, “Wait, how exactly do I do these things?” And I didn’t have the time or energy to dig through a stack of books.

Zero to Five is the book I wish I’d had. In it, I summarize the best research on engaging with baby, sleeping, feeding, screen time, potty training, discipline, and more.

And Zero to Five is designed with new parents in mind:

  • just flip to any page for a quick tip
  • beautiful photographs of real families that you (and baby) will love
  • fun and funny stories that connect the research to real life
  • hold the baby, not the book – it’s spiral-bound, so it lies flat on its own

Sound good?



Award-winning photojournalist Betty Udesen spent hours with families to capture these images.

"The coolest—and easiest—book for new parents."


"Bound to become a modern-day parenting classic."



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