70 Essential Parenting Tips Based on Science
(and What I’ve Learned So Far)


Planning to get pregnant? Here’s a crazy idea

There’s a joke floating around online about how to prepare if you’re expecting a baby: Walk around the living room from 5 p.m. to 10 p.m. carrying a wet bag weighing 8-12 lbs. At 10 p.m., put the bag down, set the alarm for midnight, and go to bed. Get up at 12 a.m. and walk […]

Beyond ‘You worked so hard': Talking with your child about school

Growth mindsets are on my mind. I’m just back from giving a speech to 120 K-8 teachers on the growth mindset vs. fixed mindset. A school my daughter attends just sent around an infographic connecting mindset to resiliency. Someone on a parenting-educators forum just posed a question about mindsets and praise. No idea what I’m […]

Pregnant couples: A screening test is not a diagnosis. http://t.co/6iMShPb84v
Posted on Dec 16

"I just feel at a loss." "My baby seems bored." "Maybe I'm not doing it right."

"I don't know what to do."

New parents need help. If you’re still pregnant, I know, you’re more worried about caffeine, cankles, and, oh, giving birth than what to do after baby arrives. If baby’s already here, you may have said one of those quotes yourself.

I’ve been there, too. As editor of the bestselling book Brain Rules for Baby, I knew what was good for baby’s brain development. But when my own baby was born, I thought, “Wait, how exactly do I do these things?” And I didn’t have the time or energy to dig through a stack of books.

Zero to Five is the book I wish I’d had. In it, I summarize the best research on engaging with baby, sleeping, feeding, screen time, potty training, discipline, and more.

And Zero to Five is designed with new parents in mind:

  • just flip to any page for a quick tip
  • beautiful photographs of real families that you (and baby) will love
  • fun and funny stories that connect the research to real life
  • hold the baby, not the book – it’s spiral-bound, so it lies flat on its own

Sound good?



Award-winning photojournalist Betty Udesen spent hours with families to capture these images.

"The coolest—and easiest—book for new parents."


"Bound to become a modern-day parenting classic."



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