70 Essential Parenting Tips Based on Science
(and What I’ve Learned So Far)

Go from "What do I do?" to "OK, I got this."

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A baby’s view from a carrier (vs. a stroller)

The images are beautiful, but they’re also mildly disconcerting. A photographer mounted a GoPro camera in the stroller behind his son’s head so he could capture “A toddler’s view of New York City.” Such a cool idea! But the poor kid is often looking through the plastic cover of the stroller. He gets this blurry, diffuse view of the world. The photographs got […]

Are you giving sleep a bad name?

“NAP STRUGGLE.” This is the title I’ve scribbled on a sheet of paper, unceremoniously ripped from a spiral notebook, and tacked to my fridge. It’s my latest plan to eliminate the repeated obstacles we have to napping. And to stop spending all dang day on trying to get a nap. The paper says: G says she’s hungry soon after breakfast. Add fat and protein. [If she snacks through […]

"Babies have so much to learn ... and those things need to be learned from other people, not machines." @pnmag http://t.co/aaQV6MuLiD
Posted on Jan 30

"I just feel at a loss." "My baby seems bored." "Maybe I'm not doing it right."

"I don't know what to do."

New parents need help. If you’re still pregnant, I know, you’re more worried about caffeine, cankles, and, oh, giving birth than what to do after baby arrives. If baby’s already here, you may have said one of those quotes yourself.

I’ve been there, too. As editor of the bestselling book Brain Rules for Baby, I knew what was good for baby’s brain development. But when my own baby was born, I thought, “Wait, how exactly do I do these things?” And I didn’t have the time or energy to dig through a stack of books.

Zero to Five is the book I wish I’d had. In it, I summarize the best research on engaging with baby, sleeping, feeding, screen time, potty training, discipline, and more.

And Zero to Five is designed with new parents in mind:

  • just flip to any page for a quick tip
  • beautiful photographs of real families that you (and baby) will love
  • fun and funny stories that connect the research to real life
  • hold the baby, not the book – it’s spiral-bound, so it lies flat on its own

Sound good?



Award-winning photojournalist Betty Udesen spent hours with families to capture these images.

"The coolest—and easiest—book for new parents."


"Bound to become a modern-day parenting classic."



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